Colour Riche

Colour Riche
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The Environmental Working Group is one of my favorite consumer advocacy groups. They hold no bars. No matter how big, powerful or even a respected natural company, EWG says it like it is.

In 2007 EWG reported that the Campaign for Safe Cosmetics (CSC) tested 33 brands of lipstick from various locations in the Northeast. Two television news programs, KCBS and Pittsburgh's WPXI, both tested several brands as well.

The results were shocking. They found over two-thirds had lead levels higher than the FDA's allowable level for lead in candy (.1 parts per million (ppm)! The brands that did contain lead included:

L'Oreal Colour Riche True Red - 0.65 ppm

Cover Girl Incredifull Lipcolor Maximum Red - 0.56 ppm

Dior Addict Positive Red - 0.21 ppm

Burt's Bee also contained lead, but the founder maintained that the levels should not be of concern.

So how much is too much lead in your lipstick for it to be of concern?

For me, any level!

Lipstick is easily absorbed through the lips and can be ingested as we lick our lips. As lead gets into the blood stream, it is stored in organs, tissues, bones and teeth. If it continues to accumulate in these areas in the body, even in small amounts, it can cause permanent damage to the central nervous system, especially the brain.

The problem stems back to the fact that the FDA does not regulate ingredients in personal care products or cosmetics.

The limits it has set for lead include the maximum allowable dosage levels of (MADL) of .1 ppm in candy, .5 ppm in food and 10 to 20 ppm in FD&C color additives, which according to EWG may be used in color lipsticks. The lead does not have to be listed on the label since it has been added to the color.

For years, we have been warned against lead in paint in old homes and toys purchased from China. Now we need to be careful of cosmetics purchased in stores or online, whether they are made in the U.S.A. or China.

My suggestion is to buy cosmetics without FD&C colors, especially red.

Dr. Flora Stay is the founder of Cleure (fusion of Clean & Pure) http://www.cleure.com, the most trusted company for chemically safe personal care and cosmetic products. For a limited time you can receive a FREE e-book "Product Labels, A Cautionary Tale" to help you recognize the products that are right for you in order to avoid allergies and sensitivities. Just go to http://www.cleure.com right now and download this e-book.

Many thanks for reading our Colour Riche article

Tagged with: all over • color lip • color lipstick • colour riche • Cosmetics • cover girl • oreal colour