Cream Eye

Cream Eye
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When the weatherman started talking about snow in Jackson, my wife got busy gathering up blankets and throws. Nine-year-old Zak sat by the window keeping a keen eye on the night sky, straining not to blink and miss catching a glimpse of the first flakes, back-lit by the streetlight.
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If you search for anti-aging eye products, chances are you see eye serums and eye creams quite a bit. But what is the difference between them? Why do some people buy one and some the other? The answer is odd, but according to formulators who make both for clients of theirs, there is no difference in the two.

Some will say that an eye serum is a more advanced version of an eye cream, but that is just a marketing mind telling people things that they have no knowledge of otherwise. Eye serums are said to have more viscosity vs. eye creams, but again, that is not defined in any book or anything written as a bible to people who formulate these types of products. It's simply a matter of how companies are marketing the products these days. Most marketing companies will say that "serum" sounds more professional and technical than "cream." While I agree with that, most people don't have the education to know what a serum is, and just assume that is correct. Smart marketing minds capitalize on this word by using it in many different eye treatment formulas. People hear the word cream and associate it with lotion, while serum implies something much more advanced. Ask around, people will tend to agree with that statement.

That said, when you buy an eye serum, you are buying an eye cream, and vice versa. You can even throw in the word eye gel if you want, because many companies use this word as well. There are some companies who go by analogies like "a gel is sticky, and don't come out of a tube fast." Others use gel as a word to imply an instant effect, although it has no medical bearing to that respect.

The bottom line for consumers is that if the anti-aging product is marketed to treat the effects you are looking to treat, you can interchange the words without any worry that you bought the wrong one. Marketing minds will agree they even use the same formulas in both, because some people will buy due to the medicinal perception of the word "serum", and others are more prone to visit a store and say the word "cream." Interesting, huh? I certainly thought so.

Of course, many people will just buy a product because they bought one in the same line of products, which is fine. Why choose another brand if one works just fine? I like to keep everything in the same basket, so to speak. It's good when people find a company they enjoy purchasing from because it gives them a sense of loyalty, and with that comes customer service. My father bought Dodge cars for a long time, and had a solid track record with the dealership. For that matter, he was always first in line to get his cars serviced and received the best deals on new models. The same methodology can be applied to skin care. If you find an elite brand of eye creams, stick with it and try their other products. It can be a win-win scenario for you and the company.

Tanner is a graduate student who hopes to start a career in eye care. He makes sure to stay on top of the latest trends in anti-aging so he can help people find the best eye cream to add to their anti-aging regimen.

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