Last Lipstick

Last Lipstick
Former head of Redhook opts for 'Debauchery'
If the bright swoosh of alluring red lipstick on the label doesn't give it away, maybe the name will — Debauchery, the new line of wines from Gerard Wine Company is designed to entice and amuse with both flavor and price, providing a bit of...
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I've written about the importance of personal branding on the internet before but after a small goof up by me, I thought I'd write on this topic yet again. There are two men I know of from an online community. I've never had conversations with either of them outside of the community. Both men tend to share some of the same thoughts and ideas and those thoughts are completely different from my own thoughts.

Both men use names online that are not their real names.

So what was my goof up? Yesterday I meant to email one of the men but instead emailed the other one. I really believe this is because both of them are trying to brand a name that is not their own. It's really hard to brand a name "earn a million" especially when the next guy over is trying to brand "million earner." It's just too easy to mix up these brands.

If you sell lipstick, it's OK to try and brand "lipstick queen" however if others come along and try to brand "lipstick mom" and "lipstick goddess" and "lipstick woman" you're going to have a hard time helping people remember who you are. On the flip side, if you brand "Mary, queen of lipstick" that first name is really going to go far in helping to brand you.

Both online and offline, people know me by name. Many do not know my last name, but I don't have a super common first name and I'm known by my name. When I write articles, I use my name. When I post in online communities, I use my name. When I write in one of my blogs, I use my name. If I sponsor a contest, I use my name.

I have met people online and they've said, "Oh you're the woman who writes the direct sales articles. I've met people offline that have said, "Oh, you're the woman who sells such and such products." Not only do I use my name, I also post my picture in profiles, on my blogs and everywhere else that allows photos to be posted.

There is quite a bit of competition out there for the consumer's money. You're unique brand should help you in getting your fair share of that money.

Audrey Okaneko has been in direct sales since 1983. You can read more of her articles at http://mydirectsales.com or you can Become a Tupperware Consultant.

Many thanks for reading our Last Lipstick article

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