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Did this "makeup academy" commit false advertisement?
They proved themselved to be very unprofessional and amateur. They are simply a make-up store that wants to call itself an "academy" to make more money. Since they called themselves an "academy", I thought they were part of a licensed, bona fide school.....with actual teachers that had teaching degrees, or credentials. They had none of this. If you want to market yourself as an "academy", you should have all of that. It turned out to be a huge disappointment, and waste of money.
i dunno about the law in your country but what i have learned in law school in our country that usual exaggerations in trade and business (i.e. when you use this shampoo you will have a super straight hair in 2 weeks) is not punishable because it is not within the ambit of "fraud". however, as for your querry regarding the makeup academy, if they made it appear in advertisements that they are indeed a school or an educational institution catered for that purpose but in reality they are not, it is a clear case of misrepresentation and not merely that usual exaggeration in trade and business thing i mentioned, then it could be sanctioned. still, check out the laws on trademark (there are conventions which are signed by most countries so this applies to you if your a subject of a signatory country) which gives the provisions regarding the use of tradename. they may use tradenames such as "academy" even though they are not strictly an educational institution beacuse it sounds good, or it somewhat reflects what they aim for people to think about their product and so on. it all depends on how they use it and their intent although this may be hard to prove because intention is a state of mind. i hope this could help you a bit.
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