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Miguel Barbosa Interviews Justin Fox: The Myth Of The Rational Market
By Miguel Barbosa. I'm very happy to share a conversation with Justin Fox, author of "The Myth Of The Rational Market" and mind behind the Curious Capitalist Blog. Read more » »
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The transformation of mobile phone stores is comparable to the transformation in mobile phones, as both have improved with the advancement of technology.

Earlier, mobile phones were only used as an instrument to make and receive calls. Gradually with the evolution of technology, mobile have developed into handy tools for work and play. One can always be up to date with the office work via emails and through phone connectivity. Simultaneously, one can be entertained by listening to music or playing games.

Mobile phone stores were previously spacious shops with a wide variety of cell phones on display. They were designed to catch the customer's eye. The patrons could wander, look at all the phone models, examine their features and choose the phone that they would prefer to buy at leisure. After a period of time, the retailers realized that large stores were not economically viable, as customers did not feel the need to visit a large store to decide on which phone to buy. These vendors started operating from booths set up in shopping malls or electronic stores.

Advantages Of Online Sores For Vendors

Many vendors have discovered the advantages of online mobile phone stores. These advantages have been listed below:

* Capital does not have to be invested in floor space of shops.
* The retailer does not have to spend on making the store look attractive.
* He also does not have to employ salespersons.
* The entire product line can be displayed online. To display the same models physically would require a huge store. Online store would only require a storehouse webpage.
* A part of the money saved from not incurring the above expenses is passed onto the customer in the form of discounts. This would ensure that more people are tempted to buy from online mobile phone stores.

Advantages To The Customer

While selling mobiles online is profitable for retailers, customers also benefit from the online sale. The advantages to the customer are as follows:

* One does not have to leave the comfort of home.
* One can compare different models with reference to product features and also get the opinions of experts and people who have already used the phone.
* One can look for the lowest prices as offered by different online stores. Most will be offering the phones at a price lower than the market prices.

As online shopping is becoming more prevalent, the importance of virtual stores is increasing and that of large mobile showrooms is decreasing. However, mobile phone stores in one form or the other will always be present as long as the demand for mobiles exists.

Mobile phone stores now feature a wide array of brands and varieties to meet the customer requirements. Know more about the popular mobile phone accessories by visiting the provided link.

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