Oreal Bare

Oreal Bare
Shiseido Aims for 9% Margin With Bare Escentuals (Update2)
Feb. 4 (Bloomberg) -- Shiseido Co., Japan’s largest cosmetics maker, plans to raise its operating profit margin to about 9 percent next fiscal year with the $1.7 billion acquisition of Bare Escentuals Inc.

They call them mineral make up. They call them pure. They say they have only "good things" in them. Is this true? And how do they compare in price? Let's compare apples to apples. I've listed all the well know brands of mineral cosmetics, compared their ingredients, their cost, and their actual cost per gram. Although each company offers several products such as foundations, blushes, eye shadows, etc, I've chosen the most popular - foundations - as a basis of comparison. I've stacked them against Purely Cosmetics to see how each holds up against the other.

Any ingredient marked in bold contains a non-pure, non-earth mineral. Some even worse: parabens are preservatives that are thought to be linked to breast cancer and early aging of the skin. Bismuth oxychloride is a filler that is a by-product of lead and copper processing and is irritating to the skin.

This is lengthy, but you'll find some real eye openers. Your favorite mineral makeup is most likely listed here, as I've compared Bare Escentuals, Jane Iredale, GLO Minerals, Sheer Cover, Laura Mercier, Youngblood, PUR Minerals, L'Oreal, and Neutragena to Purely Cosmetics.

NOTE ABOUT MICRONIZED PARTICLES: The use of micronized titanium dioxide is controversial. Some research indicates that micro-size particles do stay on the surface of the skin and do not enter the bloodstream, while others question the long-term safety of using nanoparticles. Studies have shown that it is possible for micronized titanium dioxide particles to penetrate cells and eventually lead to DNA damage following sun exposure. Asthmatics and others with repiratory problems should be cautioned about using loose powders with micronized ingredients as they are easily airborne. Micronized particles are liked by some mineral makeup companies because they provide a smooth coverage and adhere easily. The smaller the particle, the more sheer and natural looking the application. On the flip side, micronized particles cannot provide medium to full coverage for those who need to cover life's imperfections.

PURELY COSMETICS: (PurelyCosmetics.com):

Net weight: 6gm Cost: $18.00 Cost/Gram: $3.00

Ingredients: Mica, titanium dioxide, iron oxides, zinc oxide. May contain ultramarine.

BARE ESCENTUALS:

Net weight: 8.5gm Cost: $25.00 Cost/Gram: $2.94

Ingredients: Titanium dioxide, bismuth oxychloride, mica, iron oxide, zinc oxide. Products have expiration dates.

JANE IREDALE:

Net weight: 10.5gm Cost: $42.00 Cost/Gram: $4.00

Ingredients: Titanium dioxide, zinc oxide, mica, bismuth oxychloride, zinc stearate, dimethicone, boron nitride, stearic acid, pomegranate extract, may contain iron oxide, carmine, ultramarine. Uses micronized particles.

GLO MINERALS:

Net weight: 10gm Cost: $37.00 Cost/Gram: $3.70

Ingredients: Phytonadione, green tea extract, tocopherol acetate, retinyl palmitate, ascorbyl palmitate, ethylparaben, propylparaben, methylparaben, mica, titanium dioxide, zinc oxide, bismuth oxychloride. May contain iron oxides.

SHEER COVER:

Net weight: 1.5gm & 4gm Cost: $13.00-$20.00** Cost/Gram: $8.67-$5.00

Ingredients: Zinc oxide, boron nitride, bisabolol, aspalathus linearis leaf extract, bismuth oxychloride. May contain titanium dioxide, mica iron oxides.

** Only sold in kits; priced based upon going eBay bids. Products have expiration dates.

LAURA MERCIER:

Net weight: 9.6gm Cost: $35.00 Cost/Gram: $3.65

Ingredients: Zinc oxide, pearl powder, mica, bismuth oxychloride, titanium dioxide, iron oxides. Uses micronized particles.

YOUNGBLOOD:

Net weight: 10gm Cost: $34.95 Cost/Gram: $3.50

Ingredients: Titanium dioxide, bismuth oxychloride, mica, iron oxides. Uses micronized particles.

L'OREAL BARE NATURALE:

Net weight: 10gm Cost: $14.99 Cost/Gram: $1.50

Ingredients: Titanium dioxide, talc, boron nitrate, dimethicone, carnaba wax, cetyl dimethicone, trimethyloxysilicate, trisocetyl citrate, alde baradensis leaf juice, tocopheryroyl, panthenol.

PÃœR MINERALS:
Net weight:
8gm
Cost:
$23.50
Cost/Gram:
$2.94
Ingredients:
(4-in-1 Loose Mineral): Titanium dioxide, Mica, Sodium Myristoyl Sarcosinate, Caprylic / Capric Triglyceride, Dimethicone, Aluminum Hydroxide, Zinc Oxide, Iron Oxides. (4-in-1 Pressed): Mica, Boron Nitride, Caprylic/Capric Triglyceride, Bismuth Oxychloride, Zinc Stearate, Magnesium Silicate, Magnesium Carbonate, Silica, Shea Butter (Butyrospermum Parkii), Tocopheryl Acetate, Iron Oxides.
Uses micronized particles
.

NEUTROGENA MINERAL SHEERS:

Net weight: 5gm Cost: $13.00 Cost/Gram: $2.60

Ingredients: Mica, bismuth oxychloride, iron oxides, titanium dioxide, polymethylate, retinyl palmitate, tocopheryl acetate, ascorbic acid, pantothenic acid, soybean flour, silk powder, zinc stearate, sodium dehydrocetate, methylparaben, propylparaben.

Hmmm... Carcinogens, expiration dates, and horseradish. These are "pure"?

Jamie Reynolds has been in the medical and cosmetics fields for over 10 years. After comparing many different mineral makeup products, she decided to start her own product line, Purely Cosmetics to provide both quality and value to the customers.

Many thanks for reading our Oreal Bare article

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